Insurance designed for parents, by parents.
It’s a parent who battles car seat installation. It’s a parent whose heart heads out on the highway with a teen driver. It’s a parent who doesn’t have time for gobs of legalese. That’s why we, parents ourselves, started Apparent — to provide specialized protection for people who understand the need for it.
Plans designed for families
I have... little kids
You’re in parenting boot camp. We want to help, with things like car maintenance house calls, car seat and stroller replacement after an accident, and more.
I have... teenagers
This is a joyful and terrifying time for all involved. Our discounts and teen driving tools can help you focus on the joyful part!
I have... kids of all ages
Hats off to you! You don’t have time for us to try to sell you on anything. Get a quote and get on with life.
Show me more options
We get it, there are infinite definitions of families. Click here to see if any of our plans are a good fit for you!
Get started with Apparent
Flexible auto insurance plans designed for parents, by parents.
Products & Features
Teen Driver App
Learn More
Car Seat + Stroller Replacement
Learn More
Smart Roadside Assistance
Learn More
Upgraded Accident Forgiveness
Learn More
At-Home Mechanic Services
Learn More
Rental Car Match
Learn More
What Parents are Saying About Apparent…
This is awesome insurance for a family with teen drivers. Very affordable and great coverage!
Angela H.
It takes a village, and I think car insurance should be part of that village.
KeishaMember of Apparent Parent Panel
