Focus Group Survey

How many kids do you have and what are their ages? *

What area do you live in?

In the next 12 months, how likely are you to sign up your kids for the following?

1 is "Not at all likely" and 10 is "This will happen"

How likely are you to purchase the following in the next 12 months?

1 is "Not at all likely" and 10 is "This will happen"

How often do you read these local print publications?

1 is "Never" and 10 is "All the time"

How often do you visit these websites?

1 is "Never" and 10 is "All the time"

How often do you visit the following websites?

1 is "Never" and 10 is "All the time"

How much do you rely on the following media for info about family-friendly events in Austin?

1 is "Never" and 10 is "All the time"

How much do you rely on the following media for info about summer camps in Austin?

1 is "Never" and 10 is "All the time"

How interested are you in the following local topics?

1 is "Not at all interested" and 10 is "You had me at hello"

How interested are you in the following general parenting topics?

1 is "Not at all interested" and 10 is "I'd read that in a hot minute"

How interested are you in the following topics?

1 is "Not at all interested" and 10 is "So interested"

How interested would you be in a directory about the following?

1 is "Not at all interested" and 10 is "This would be essential info"

How often do you pick up Austin Family magazine?

Every month

Most months

A few times a year

Never

If you do pick up the magazine, where to you most often find it?

Grocery store

Doctor's office

Kids' activity venue

OtherOther

If you don't pick up the magazine, why is that?

I don't read print magazines

I don't know where to find it

I forget to pick it up

I'm not interested in the content

OtherOther

If you don't pick up the magazine, what would make you want to pick it up?

How often do you visit AustinFamily.com?

If you do visit AustinFamily.com, what do you look for? [choose all that apply]

If you don't visit our website, why is that?

I didn't know you had a website

I forget to go there

I'm not interested in the content

I get everything I need from the print edition

OtherOther

If you don't visit our website, what would make you want to follow us?

Do you follow us on social media (Twitter and Facebook)?

Yes

No

If you don't follow us, why is that?

I don't follow businesses

I didn't know you had a Twitter or Facebook presence

I forgot you had a Twitter or Facebook presence

I'm not interested in the posts

OtherOther

If you don't follow us, what would make you want to follow us?

Do you subscribe to our e-newsletter?

Yes

No

If you don't subscribe, why is that?

I don't subscribe to e-newsletters

I didn't know you had an e-newsletter

I forgot to subscribe

I'm not interested in the content

OtherOther

If you don't subscribe, what would make you want to subscribe?

In the next 12 months, how likely are you to sign up your kids for the following?

How likely are you to purchase the following in the next 12 months?

How often do you read these local print publications?

How often do you visit these websites?

How often do you visit the following websites?

How much do you rely on the following media for info about family-friendly events in Austin?

How much do you rely on the following media for info about summer camps in Austin?

How interested are you in the following local topics?

How interested are you in the following general parenting topics?

How interested are you in the following topics?

How interested would you be in a directory about the following?

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