Focus Group Survey Thank you for agreeing to be a part of our Focus Group. Austin Family Magazine Focus Group Survey 1 How many kids do you have and what are their ages? * What area do you live in? Austin-East Austin-Central Austin-North Austin-South Austin-West Pflugerville-Round Rock-Georgetown Cedar Park-Leander-Lago Vista Lakeway-Bee Cave Bastrop-Elgin-Manor Hutto-Taylor Kyle-Dripping Springs-Buda-San Marcos OtherOther In the next 12 months, how likely are you to sign up your kids for the following? 1 is "Not at all likely" and 10 is "This will happen" After-school care 1 2 3 4 5 6 7 8 9 10 Daycare 1 2 3 4 5 6 7 8 9 10 Individual sport lessons, like dance, karate or tennis 1 2 3 4 5 6 7 8 9 10 Music lessons 1 2 3 4 5 6 7 8 9 10 Spring break camp 1 2 3 4 5 6 7 8 9 10 STEM program outside of school 1 2 3 4 5 6 7 8 9 10 Summer camp 1 2 3 4 5 6 7 8 9 10 Team sport, like baseball, basketball or soccer 1 2 3 4 5 6 7 8 9 10 How likely are you to purchase the following in the next 12 months? 1 is "Not at all likely" and 10 is "This will happen" Camping gear 1 2 3 4 5 6 7 8 9 10 Car, boat or RV 1 2 3 4 5 6 7 8 9 10 Fitness program or gym membership 1 2 3 4 5 6 7 8 9 10 New home 1 2 3 4 5 6 7 8 9 10 Pool or spa 1 2 3 4 5 6 7 8 9 10 How often do you read these local print publications? 1 is "Never" and 10 is "All the time" Austin American-Statesman 1 2 3 4 5 6 7 8 9 10 Austin Chronicle 1 2 3 4 5 6 7 8 9 10 Austin Family 1 2 3 4 5 6 7 8 9 10 Austin Fit 1 2 3 4 5 6 7 8 9 10 Austin Monthly 1 2 3 4 5 6 7 8 9 10 Austin Woman 1 2 3 4 5 6 7 8 9 10 Community Impact 1 2 3 4 5 6 7 8 9 10 How often do you visit these websites? 1 is "Never" and 10 is "All the time" Austin American-Statesman 1 2 3 4 5 6 7 8 9 10 Austin Chronicle 1 2 3 4 5 6 7 8 9 10 Austin Family 1 2 3 4 5 6 7 8 9 10 Austin Fit 1 2 3 4 5 6 7 8 9 10 Austin Monthly 1 2 3 4 5 6 7 8 9 10 Austin Woman 1 2 3 4 5 6 7 8 9 10 Community Impact 1 2 3 4 5 6 7 8 9 10 How often do you visit the following websites? 1 is "Never" and 10 is "All the time" 365 Things Austin 1 2 3 4 5 6 7 8 9 10 Do 512 Family 1 2 3 4 5 6 7 8 9 10 Free Fun in Austin 1 2 3 4 5 6 7 8 9 10 LiveMom.com 1 2 3 4 5 6 7 8 9 10 How much do you rely on the following media for info about family-friendly events in Austin? 1 is "Never" and 10 is "All the time" Apps 1 2 3 4 5 6 7 8 9 10 E-newsletters 1 2 3 4 5 6 7 8 9 10 Print media 1 2 3 4 5 6 7 8 9 10 Social media 1 2 3 4 5 6 7 8 9 10 Websites 1 2 3 4 5 6 7 8 9 10 Word of mouth 1 2 3 4 5 6 7 8 9 10 How much do you rely on the following media for info about summer camps in Austin? 1 is "Never" and 10 is "All the time" Apps 1 2 3 4 5 6 7 8 9 10 E-newsletters 1 2 3 4 5 6 7 8 9 10 Print media 1 2 3 4 5 6 7 8 9 10 Social media 1 2 3 4 5 6 7 8 9 10 Websites 1 2 3 4 5 6 7 8 9 10 Word of mouth 1 2 3 4 5 6 7 8 9 10 How interested are you in the following local topics? 1 is "Not at all interested" and 10 is "You had me at hello" Family-friendly events 1 2 3 4 5 6 7 8 9 10 News briefs about family topics 1 2 3 4 5 6 7 8 9 10 Q&A with local personalities 1 2 3 4 5 6 7 8 9 10 How interested are you in the following general parenting topics? 1 is "Not at all interested" and 10 is "I'd read that in a hot minute" Child development 1 2 3 4 5 6 7 8 9 10 Education 1 2 3 4 5 6 7 8 9 10 Health and safety 1 2 3 4 5 6 7 8 9 10 Parenting tips and tricks 1 2 3 4 5 6 7 8 9 10 How interested are you in the following topics? 1 is "Not at all interested" and 10 is "So interested" Do-at-home activities for kids 1 2 3 4 5 6 7 8 9 10 Film reviews 1 2 3 4 5 6 7 8 9 10 Humor about parenting 1 2 3 4 5 6 7 8 9 10 Product recalls 1 2 3 4 5 6 7 8 9 10 How interested would you be in a directory about the following? 1 is "Not at all interested" and 10 is "This would be essential info" Daycares and after-school programs 1 2 3 4 5 6 7 8 9 10 Education resources, like tutoring and enrichment programs 1 2 3 4 5 6 7 8 9 10 Health resources, like doctors and dentists 1 2 3 4 5 6 7 8 9 10 Private schools 1 2 3 4 5 6 7 8 9 10 Special needs resources, like therapists and support groups 1 2 3 4 5 6 7 8 9 10 How often do you pick up Austin Family magazine? Every month Most months A few times a year Never If you do pick up the magazine, where to you most often find it? Grocery store Doctor's office Kids' activity venue OtherOther If you don't pick up the magazine, why is that? I don't read print magazines I don't know where to find it I forget to pick it up I'm not interested in the content OtherOther If you don't pick up the magazine, what would make you want to pick it up? How often do you visit AustinFamily.com? At least once a week A few times a month A few times a year Never OtherOther If you do visit AustinFamily.com, what do you look for? [choose all that apply] Events calendar Camp guide Giveaways Local news briefs Articles Digital issue OtherOther If you don't visit our website, why is that? I didn't know you had a website I forget to go there I'm not interested in the content I get everything I need from the print edition OtherOther If you don't visit our website, what would make you want to follow us? Do you follow us on social media (Twitter and Facebook)? Yes No If you don't follow us, why is that? I don't follow businesses I didn't know you had a Twitter or Facebook presence I forgot you had a Twitter or Facebook presence I'm not interested in the posts OtherOther If you don't follow us, what would make you want to follow us? Do you subscribe to our e-newsletter? Yes No If you don't subscribe, why is that? I don't subscribe to e-newsletters I didn't know you had an e-newsletter I forgot to subscribe I'm not interested in the content OtherOther If you don't subscribe, what would make you want to subscribe? Submit